Mobile Monday Barcelona

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using proximity marketing; finally Daem Interactive revealed their MMS image recognition solution.

(from left to right: Joan Grau, Media Contacts – David Masó, FuturLink – Miguel Sola, Daem Interactive – Paulino Moraleda, Brand Communications Manage, Nike)

Check out some pictures of that evening, thanks to Fabien Girardin, who we also welcome as MoMoBCN team member; it’s great having him with us with his academic background and his interest in mobility and ubiquitous computing. Check out his blog used for his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments.

From his Flickr images (l-to-r): FuturLink’s Bluetooth Access Point, Nike’s proximity experiment on a big Christmas ad in Barcelona, Media Contacts’ new generations of content.

Subscribed users can now download the following presentations of that evening in their subscribers profile page.

Joan Grau, Media Contacts
David Masó, FuturLink
Miguel Sola, Daem Interactive

There is also a very interesting video demo available from Media Contacts bluetooth campaign with VolksWagen-EOS. Thanks for sharing this with us.

You can now reserve your seat for our next event on December 4, topic: Mobile Social Networks. Expect a very interesting line-up of speakers explaining their experiences from abroad. More on this event soon here. Stay tuned!