Mobile Monday Barcelona » Presentations

Mobile Design Session

Rudy De Waele — Tue, 13 Oct 2009 14:58:34 +0000

Designing Mobile Experiences

Thursday October 29, 2009 in the Auditorium at the Museum of Contemporary Art Barcelona (MACBA)

During the last decade we have seen an increased flow of innovation around the mobile phone, which is becoming an indispensable gadget in nearly everyone’s life. Mobile devices outnumber desktop and laptop computers three to one worldwide and they are already the most popular access platform to the Internet. The convergence of mobile phone and web services is just the beginning of what may be regarded as true “ubiquitous computing”. The paradigm of anytime, anywhere, anyhow has become a reality in everyday life in a very short time.

Understanding the user context (who? what? where? when? how?) has become the major challenge for designers of all industries, also in order to create mobile services that are relevant in people’s everyday life.

With improved capabilities of devices including sensoring technology, we’re moving towards networked and context-aware environments, embedding computational power into the objects and environments that surround us (also known as “urban computing” and “locative media”). Visual browsing is possible today with augmented reality solutions changing the way we interact with what’s around. This increasing influence and permeation of the digital layer is launching a new wave of service ideas in industries such as media, consumer goods, retail, automotive, healthcare, etc.

Understanding how the mobile ecosystems work and in particular the correlation between design and mobile and between innovation and technology becomes increasingly important for any designer working in any industry.

For this first Mobile Design Session, we’re inviting some of the most forward-thinking leaders in Mobile who will share the challenges they see for the coming years: designing mobile services for a total mobile user experience, understanding the needs of the user within her environment.

Speakers:

Adam Greenfield, Head of Design Direction for Service and User Interface Design at Nokia.
Willem Boijens, Vodafone Senior User Experience Manager.
Timo Arnall, Oslo School of Architecture and Design.
Brian Fling, Founder and President of pinch/zoom.
Germán León, Vodafone User Experience Manager.

Agenda

09:00-09:15 – Welcome

09:15-11:15 – Speaker Presentations:

09:15-09:45 – Adam Greenfield
09:45-10:15 – Willem Boijens and German Leon
10:15-10:45 – Brian Fling
10:45-11:15 – Timo Arnall

11:15-11:45 – Coffee Break

11:45-13:15 – Interactive Panel Discussion, Design Challenge Presentations and Q&A

13:15-14:00 – Networking with Cava

Adam Greenfield

Adam GREENFIELD is co-founder of Do projects, an undisciplinary design collective, and author of Everyware (2006) and The City Is Here For You To Use (forthcoming). He has spent the last ten years exploring the intersection between technology, design and culture, with a special emphasis in the ubiquitous computation. Currently is Head of design direction for service and user interface design at Nokia. Adam lives and works in Helsinki, Finland.

Willem Boijens

Willem Boijens has been with Vodafone for nine years, including four years in User Experience. In his current role as Principal Manager Global User Experience he aims to make experiential design a catalyst for innovation, ensuring that customer needs are paramount but balanced with business, technology, partners and marketing factors. Previously he was Online Branding Manager at Vodafone.

Boijens has spent more than 20 years in strategic design management practice, in local and global, profit and non-profit environments. From 1995 to 1999 he worked at SenterNovem, an agency of the Dutch Ministry of Economic Affairs promoting sustainable development and innovation

Boijens encourages agile, rapid development methodologies. He believes that innovation is directly related to the ‘creative act’ and would like to see more humanised technology.

He is based in Düsseldorf, Germany.

Timo Arnall

He is a designer working with interactive products and media. He has a history of design in diverse media: from broadcast design to advertising, web and interaction design for mobile services, including work on the first mobile social software platforms in 2000. He is now leading the Touch, a research project that investigates Near Field Communication (NFC), an emerging technology that enables connections between mobile phones and physical things, developing applications and services that permit people to interact with everyday objects and situations through their mobile devices. Currently is based in Oslo but works regularly in London and Helsinki.

Brian Fling

Brian Fling is an authority in the field of mobile user experience and designing for multiple contexts. He has worked with hundreds of businesses from early stage start-ups to Fortune 50 companies to leverage a variety of mediums, like mobile devices, to design for the needs and context of real people.

Author of O’Reilly Media’s “Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps” Brian goes in depth into the design principles involved in creating compelling mobile experiences for this new era of multiple devices and context. As well as explore the rapidly growing area of how to easily design and build a mobile site and web app, how to deal with devices practically and how to translate an experience to a variety of mobile devices.

Brian is a frequent author and speaker on the issues on mobile design, the mobile web and mobile user experience, teaching people how to leverage mobile all over the world. Brian is also the founder and president of pinch/zoom (pinchzoom.com), a design and development agency specializing on mobile experiences helping clients like Best Buy, Lonely Planet and others dive into the world of mobile.

Germán León

German spent his early career in Bogotá, Colombia. His roles included Design lead for a startup software company and design lead in charge of delivering a biometric solution for Colombia’s largest financial institution. He also has experience as a producer and user experience designer. German has two masters: one in Strategic Marketing from CESA (Colombia) and another in Interaction Design from Umeå Institute of Design, Umeå University (Sweden), where he was also a lecturer in interaction design.

German wrote his master’s thesis on human-vehicle interaction, in association with Volvo Cars, in Gothenburg, Sweden. While at Umeå, German worked on several other projects, including the design of products and services in collaboration with companies such as Komatsu, Nokia and Microsoft.

Since joining the User Experience team in February 2007, German has worked at Vodafone’s concept development. His job has been to lead the design and prototype of future visions that contribute to Vodafone’s strategy of becoming a total communications company. During this time, the success of projects such as 360 have influenced the company at a strategic level, reshaping the entire mobile and Internet strategy. His work lead to the creation of Vodafone’s Internet services, and still contributes as an active member of the User Experience Team. His current role in the team is about providing creativity and design of future strategic concepts with hands on approach.

The Venue: MACBA

Thursday October 29, 2009 in the Auditorium at the Museum of Contemporary Art Barcelona (MACBA), Plaça dels Àngels, 1. 08001 Barcelona.

This museum designed by the North American architect Richard Meier and placed in the Raval neighbourhood of Barcelona, it is basically dedicated to works realized during the second half of the 20th century.

The “permanent” collection constantly changes, as the museum is rotating the pieces of exhibition from its fund. We can find works of international artists as Alexander Calder and Paul Klee, up to Catalans or Spanish like Antoni Tàpies, Miquel Barceló and Susana Solano.

In parallel to its calendar of temporary exhibitions, the MACBA develops a wide program of activities centred on the discussion of the art role and the responsibility of the artist in the contemporary world with constant seminars, cinema programmes, exhibitions and concerts.

www.macba.cat

Tickets and registration

Tickets for this event are available at 59€ on the Barcelona Design Week website – click this link for direct access to order your tickets.

About

The Mobile Design Session is organised by: dotopen and BCD (Barcelona Design Center) and supported by:

Peer Awards go to Buzzd, Funambol, Kimia and Taptu!

Rudy De Waele — Mon, 25 Feb 2008 00:56:55 +0000

The 2008 MobileMondy Peer Awards recognized 27 companies from 18 countries at its annual awards event held at Telefonica’s fashionable Espacio Movistar facility during this year’s Mobile World Congress in Barcelona, Spain.

Buzzd from New York, a provider of local real-time search information for bars, clubs and restaurants on the mobile device, cleaned the table by winning jury, audience and community awards under the early stage category.

In the Emerging Community category, Taptu a search and sharing engine from London won the award with jury award Funambol, an open source email and messaging company, while local favorite Kimia, a rich media content provider, clinched the audience choice.

Three awards in each category: jury, audience, and community were judged by an expert jury including representatives from Telefónica, Mobile Marketing Association, Vodafone Group, Google, Nexit Ventures, eXtract, Acision, MobHappy, GoMoNews, the MobileMonday global chapter founders and audience SMS voting.

We have created two downloadable PDF documents including slides from all participating companies within each category. The Early-Stage and Emerging Start-Ups presentation slides are currently available for download here. If you are not registered yet, please enter the subscription section to access the documents.

(NOTE: some of the embedded animation’s or video’s have been lost or could not been transferred for PDF document creation).

This year’s winners at the MobileMonday Peer Awards Barcelona will be invited to participate in the MobileMonday Global Summit in conjunction with the World Congress on IT (WCIT) in Kuala Lumpur, Malaysia, May 18-22, 2008.

We created a MobileMonday Peer Awards Barcelona Flickr Group with event pictures (http://www.flickr.com/groups/peerawardsbarcelona/); anyone who has pictures of that evening, feel free to join and post your pictures in the group to share with us.

MoMoBCN – Proximity Marketing Presentations

Rudy De Waele — Sat, 11 Nov 2006 23:02:44 +0000

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using proximity marketing; finally Daem Interactive revealed their MMS image recognition solution.

(from left to right: Joan Grau, Media Contacts – David Masó, FuturLink – Miguel Sola, Daem Interactive – Paulino Moraleda, Brand Communications Manage, Nike)

Check out some pictures of that evening, thanks to Fabien Girardin, who we also welcome as MoMoBCN team member; it’s great having him with us with his academic background and his interest in mobility and ubiquitous computing. Check out his blog used for his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments.

From his Flickr images (l-to-r): FuturLink’s Bluetooth Access Point, Nike’s proximity experiment on a big Christmas ad in Barcelona, Media Contacts’ new generations of content.

Subscribed users can now download the following presentations of that evening in their subscribers profile page.

Joan Grau, Media Contacts
David Masó, FuturLink
Miguel Sola, Daem Interactive

There is also a very interesting video demo available from Media Contacts bluetooth campaign with VolksWagen-EOS. Thanks for sharing this with us.

You can now reserve your seat for our next event on December 4, topic: Mobile Social Networks. Expect a very interesting line-up of speakers explaining their experiences from abroad. More on this event soon here. Stay tuned!

MoMoBCN Presentations

Rudy De Waele — Fri, 20 Oct 2006 17:51:03 +0000

We created a speaker presentation download section for our participants and readers. You can currently download the speaker presentations from the Mobile Monday July 3 opening event in Barcelona, on Mobile Marketing and Advertising and from the recent Future of Mobile Music event of October 2. Current presentations available from:

Ian Musselwhite, Bango
Scott Cohen, The Orchard
Bill Houghton, MyStrands
Russell Buckley, AdMob
Ricardo Baeza-Yates, Yahoo! Research
José Luis Jorge Marrasé, Alcatel

All presentations are in english, if you are already subscribed, you just need to login here to acces our new documents section. Subscribers can now easily manage their event attendance and profile. If you are not subscribed yet, please enter the subscription section to acces the documents.

MoMoBcn July Presentations

Rudy De Waele — Mon, 10 Jul 2006 07:12:21 +0000

Presentations of Mobile Monday Barcelona Opening Event of July 3 available below. We’ll be back after summer. If you’re not registered yet, please register here to make sure you don’t miss the next event. Registered persons will be the first to be informed by mail on the next event.

Ricardo Baeza-Yates
Director of Yahoo! Research Barcelona, Spain
Web 2.0 and Mobile Search
Download PDF (3.45 Mb)

José Luis Jorge Marrasé
Director of Alcatel’s Mobile Solutions Division in Spain
Mobile Interactive TV and Advertising
Download PDF (4.44 Mb)

Russell Buckley
Director European Operations, AdMob
A Brief History of Mobile Marketing
Download PDF (1.22 Mb)
Ana Caralt
CEO of McCann Interactive Spain
Integrating the Mobile Channel in the Media Marketing Mix
Download PDF (currently not available)